Increase your reputation in the machinery market

The implementation of strategies that promote the reputation of your company or business in a growing industry of rental and sale of machinery is vital to stay current in the market. The quality experiences received by your customers are a door to loyalty and recurrence.

Follow these 7 tips to increase your reputation and quality of sales.

1.- Provide suggestions based on technical specifications

A trusted machinery supplier understands the needs of your potential customers. To do this, it is necessary to answer a simple question: what project do you want to complete? By knowing this information, it is possible to provide suggestions based on the technical specifications of each of the machines in your rental fleet. This will increase the probability of repeatedly renting equipment and referrals from your clients.

2.- Know your vehicles.

Also, to provide technical guidance based on the specifications of each piece of equipment, it is suggested to know the useful lifetime or the general condition of each element of your fleet. If your equipment is 70% or more of its useful life, you can guide your prospects towards a purchase, if the percentage is lower, the client may be focused on the rental. The best machinery dealers with a high reputation in the market are focused on the interests of the customer.

3.- Study the market.

During the crisis, economic uncertainty is at its peak. This will turn into consumers with doubts about acquiring machinery or not. A useful way to reduce this indecision in the client will be to provide information on the economic profitability produced by the potential acquisition of an asset such as a machine in times of crisis.

4.-Know your competition.

Conduct in-depth research on local and surrounding machinery rental and sale companies. It is convenient to know aspects of your inventory, marketing methods, your ways of contacting the customer (internet, website, specialized advertising media, etc.). This information will provide an overview of the market share you could obtain and will facilitate strategies for effective competition.

5.- Be transparent.

Reputation is one of the most important qualities in the machinery market. To strengthen customer trust in your business, implement the following strategies:

-Allow inspections of your equipment.

-Provide the history of preventive and corrective maintenance of your equipment.

-Provide the history of owners and contractors of your equipment.

-Be clear with your contracts specifying transport rates, total charges, rental policies, insurance, etc.

6.-Provide training if required.

Some teams use specialized tools so when renting or renting a machine of this type it is exposed to its incorrect use causing failures or accelerated deterioration. Be sure to provide items such as usage guides, maintenance, and safety training if possible. This will make you an expert in the market and your reputation will grow.

7.-Make it easy to contact a client.

Mechanical failures in equipment can happen unexpectedly, so providing your contact information will ease the stress of an emergency and facilitate solutions. This favors the loyalty of your customers by guiding them or suggesting arrangements.